Kamala Harris Presidential Campaign 2024 Logo PNG
On July 21, 2024, U.S. President Joe Biden announced that he was withdrawing from the presidential race. He noted that it would be better for the Democratic Party and the country if he concentrated on his duties as head of state until the end of the current term. At the same time, U.S. Vice President Kamala Harris announced that she intended to officially run for president of the country.
Meaning and history
On July 22, 2024, the Campaign Committee for U.S. President Joe Biden filed a notice with the Federal Election Commission nominating Vice President Kamala Harris as a primary candidate in the upcoming presidential election. In addition, Biden’s campaign committee, formerly called “Biden for President,” has changed its name to “Harris for President.”
Kamala Harris was born in 1964 in Oakland California to an immigrant family. Her Indian-born mother was a breast cancer survivor and her Jamaican-born father taught at several universities, worked as an economist in various countries, and finished his career as a Stanford professor.
The politician received her higher education at Howard University in Washington, D.C., where she studied political science and economics, and at the Hastings College of Law at the University of California, San Francisco. While still a student, she became involved in political activism.
At the turn of 1980-1990, Harris began her professional career as an assistant prosecutor in Alameda County in Oakland. In 1998, she moved to the position of Assistant District Attorney of San Francisco County, and in 2003, she became District Attorney there. Harris held this position until 2011.
In 2016, Harris won election to the U.S. Senate and became the first Indo-American senator. In 2019, Harris announced her candidacy for U.S. president but later dropped out of the race and became the vice presidential nominee under Biden.
And as early as July 2024, all 50 Democratic Party state chapters endorsed Kamala Harris as the party’s new U.S. presidential candidate. Harris’ campaign raised a record 81 million dollars in the first 24 hours.
In terms of visual identity, the Kamala Harris Presidential Campaign used the official colors of the Democratic Party, blue and red, and a simple composition — clean and readable lettering, set on a white background.
July – August 2024
The Kamala Harris Presidential Campaign logo, introduced at the end of July 2024, is composed of a bold blue uppercase “Harris” inscription, accompanied by the “President” in the same style but smaller characters, and a delicate red “For” written in a classy cursive font. The delicacy of the red element and the stability and confidence of the blue ones make up a very professional and distinctive badge.
2024 – now
After U.S. presidential candidate Kamala Harris was selected as vice president, the campaign logo was changed. Now it featured just two names: Harris and Walz, written one under another in dark blue bars of a geometric sans-serif typeface. The characters of the upper level are narrower yet taller than the ones from the second line. There are no graphical or color accents in the badge, which makes it look serious, confident, and professional, just as expected from the presidential campaign.
Font and color
The main uppercase lettering on the Kamala Harris Presidential Campaign banner is executed in a geometric sans-serif typeface, which is Decimal, designed by Jonathan Hoefler and Sara Soskolne and published by Hoefler & Co. The closest commercial types to Decimal are Gunterz and Cannon.
As for the color palette of the Kamala Harris Presidential Campaign visual identity, it is a composition of the official color of the Democratic Party of the USA, blue, with the addition of red and white, the shades of the national American flag.
In fact, colors didn’t really start to be associated with parties until after the 2000 election. So today blue is the color of the Democrats and red is the color of the Republicans.
