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Joico is a cosmetics brand specializing in hair care products. The company’s leader, Sara Jones, is a veteran in the salon industry.
Meaning and history
While the Joico logo is basically just the wordmark, the initial “J” is more than a letter. Its soft curve seems to have been inspired by the waves formed by the hair. In this way, the wordmark adopts a pictorial quality. We can add that all the glyphs share the stylish simplicity characteristic of the “J.”
The initial can be used as a standalone emblem. Typically, it is given in white inside a black box.
