Jil Sander Navy Logo

Jil Sander Navy Logo
The history of the luxury fashion house Jil Sander started in 1968–1973 in Hamburg, Germany. Today, it is headquartered in Milan, Italy.

Meaning and history

Jil Sander Navy Logo


If we decided to make up the rankings of the boldest logos in the world of fashion, the Jil Sander Navy logo would be on one of the top lines. The type used here is bolder even than the Fabi logo.
At least, this is true for the first line of the wordmark where the lettering “Jil Sander” can be seen. The word “Navy” comes in a much lighter type. In this way, the design team emphasized the correlation between the two brands (“Jil Sander” carries more weight than “Navy”, which is just a line inside a larger range).