Imperial Oil Logo PNG
Imperial Oil is one of the vastest and oldest Canadian petroleum companies, which was founded in 1880. The brand is an alliance of the Exxon Mobile Group since the end of the 19th century.
Meaning and history
Imperial Oil is one of the largest Canadian companies, engaged in the oil industry. The company was founded in 1880 and is headquartered in Calgary, Canada. Imperial Oil is a subsidiary of Exxon Mobil Corporation.
Imperial Oil explores, produces, and sells crude oil and natural gas in Canada. It operates through three segments: Upstream, Downstream, and Chemical. The Upstream segment explores for and produces crude oil, natural gas, synthetic oil, and bitumen. The Downstream segment is engaged in the transportation and refining of crude oil and the blending, distribution, and marketing of refined products.The chemicals segment manufactures and sells a variety of petrochemicals and polyethylene products such as benzene, aromatic and aliphatic solvents; plasticizer intermediates; and polyethylene resins.
What is Imperial Oil?
Imperial Oil is the name of the second-largest oil company in Canada, which was established in 1880, and is owned by ExxonMobil since 2012. Imperial Oil Limited explores, produces, and sells crude oil and natural gas in Canada, along with the production of petroleum and petrochemical products.
Before 2014
The blue color palette of the Imperial Oil logo evokes a sense of professionalism and authority, reflecting the company’s quality approach and reliability. Being composed of three different tones of blue in a white background, the Imperial Oil logo looks fresh and eye-catching.
2014 – Today
Being one of the world’s largest gas and oil companies, Imperial Oil has a very recognizable visual identity. The Imperial Oil logo, which was redesigned in 2014, is composed of a wordmark and a famous brand’s emblem on its top right corner.
The wordmark is composed of only “Imperial” lettering, which is executed in a modern rounded typeface. The prior version of the logo had stencil styled letters “E” and “A”, which was removed in the current one. The wordmark looks neat and balanced now.
The Imperial Oil Emblem is composed of three stars in three different tones of blue, which symbolize the company’s growth and forward motion. The stars’ placement resembles of the globe, which is a reflection of the worldwide recognizable and respected brand.
The Imperial Oil logo is a good example of a simple and clear visual identity, which uses a bright and calming color in order to create a feeling of a strong brand with high expertise and loyalty.
