Icebreaker Logo

Icebreaker Logo
Icebreaker is a label of the merino-wool apparel manufacturer from New Zealand, which was established in 1995. The brand is mostly known for its natural-fiber thermal-wear and accessories. Icebreaker has almost 5 thousand shops in more than fifty countries across the globe.

Meaning and history

Icebreaker Logo


The Icebreaker visual identity is bright yet based on simple forms. It is composed of a wordmark, built in two levels, and an emblem above it.
The wordmark is divided into two parts. The “Icebreaker” lettering in all the lowercase is executed in a modern rounded typeface with tricky tails of the letters “r”. While the “Merino” part in all capitals features a straight and strict font, which is clean and neat.
The Icebreaker emblem features a stylized letter “B”, placed in a contrast oval and resembling of an “at” sign. The emblem is dynamic and energetic, which is also elevated by the bright color palette of the Icebreaker logo.
Icebreaker emblem
The color scheme of the brand’s visual identity is orange and wet, which is a symbol of happiness, joy, and passion for life, as well as eternal movement and progress. The white color adds lighten and a sense of purity to the logo.