Iberia Logo

Iberia Logo
The Iberia logo has gone a long way since 1927 when the company was founded.

Meaning and history

Iberia Logo history


The original design (1927) was the most minimalist one – nothing but the capitalized word “Iberia” in a legible sans. The x-height was slightly higher than the average.
It was replaced by a winged logo (1939), a scripted wordmark (1941), followed by elaborations on the globe theme (1954, 1963, 1967).
In 1977, the era of the stylized “B” design started. The original version was dominated by the “B,” while in the secondary logo, the letter was smaller.
While the dynamic abstract shape featured in the current logo (introduced in 2013) references the “B,” it has an incredible modern, dynamic, and memorable style.