Avianca Logo

Avianca LogoAvianca Logo PNG

Avianca is a renowned Latin American airline that has been in operation since 1919. It is the national carrier of Colombia and offers flights to numerous domestic and international destinations. Avianca is known for its extensive network, providing connectivity across North, Central, and South America, as well as Europe and the Caribbean. The airline prides itself on its top-notch service, modern fleet, and commitment to passenger comfort and safety. Avianca has received accolades for its in-flight experience and frequent flyer program. With a rich history and a strong presence in the region, Avianca continues to be a leading airline in Latin America.

Meaning and history

Avianca Logo history

Avianca S.A. has been known as the flag airline carrier of Colombia since 1919. It filed for Chapter 11 bankruptcy in 2019. The Avianca logo has undergone multiple modifications over its more than 100-year history.

1919 – 1928 (SCADTA)

Avianca Logo 1919
Avianca’s predecessor was a Colombo-German airline company called SCADTA (Sociedad Colombo-Alemana de Transportes Aéreos). It was founded in late 1919.
While the SCADTA’s logo went through at least two profound modifications, it always preserved the depiction of a strong bird with its wings spread wide. On the original emblem, the bird was featured above the name of the brand. It was reminiscent of the Andean condor depicted on the National coat of arms of Colombia.
Below the bird, the characteristic local landscape could be seen.

1929 – 1940 (SCADTA)

Avianca Logo 1928

This version was richer in detail than its predecessor. The bird and the landscape moved below the word “SCADTA.” The lettering “Lineas Aeread Colombia sur America” appeared – it now formed the border around the emblem. The palette grew lighter due to the addition of milk-white and light green as well as the fact that the dark blue had disappeared.

1941 – 1946 (Avianca)

Avianca Logo 1940

SCADTA merged with the regional Colombian airline SACO to form a new company named Avianca (Aerovías Nacionales de Colombia S.A.).
The original Avianca logo had a distinctive link to that of its predecessor – a bird in flight. This time, the creature was redrawn, though. Its wings were now spread not strictly horizontally but at about 45 degrees. There was also an aircraft below, as well as multiple other elements, including the map, the lettering, and the outline. All these made the design way too cluttered.

1947 – 1976

Avianca Logo 1947

The problem was solved by reducing the logo to just the company name and the writing “La Linea Aerea International Colombinana” (which meant “International Colombian Airline”). Even the type grew simpler: on the previous logo, there were characteristic sharp thorns, while the current one had none. The overall style of the wordmark and the italics were preserved, though, which created at least a weak link to the previous design.

1977 – 2002

Avianca Logo 1977

The italics were straightened, and a horizontal line appeared on the logo separating the company name from the explanatory words “La aerolinea de Colombia” (The airline of Colombia”) below.

2002 – 2005

Avianca Logo 2002

In 2002 Avianca allied with two other air carriers to form the Summa Alliance and has been using this corporate logo for almost three years. It was an intense and colorful badge, with the name of the alliance written in dark blue characters, accompanied by a stylized handsaw multicolor butterfly on the left and the names of the three airlines in different shades at the bottom. The colors of the airlines’ insignias are all present in the contours of the butterfly.

2005 – 2007

Avianca Logo 2005

The redesign of 2005 has introduced a super strong and pretty laconic Avianca logo, which was based on the bold geometric sans-serif wordmark set in the title case across a transparent background and accompanied by two semi-transparent crossed wavy lines, drawn on the left and overlapping the left part of the capital “A”. The graphical elements were executed in four dark shades blue, orange, burgundy, and yellow.

2007 – 2013

Avianca Logo 2007

In 2007 the contours of the characters in the title case wordmark were slightly refined, with the thickness of the bars insignificantly reduced, and the shade of red darkened up. The graphical emblem, overlapping the “A” got its lines elongated and the shade intensified. Overall, this redesign didn’t change much in the logo.

2013 – 2023

Avianca Logo 2013

The emblem was moved to the left and was redrawn. Now, the Avianca logo features a distinctive red-and-white color scheme.

2023 – Today

Avianca Logo

The redesign of 2023 has switched the shade of red of both the Avianca emblem and wordmark to a brighter one, and rewritten the name of the company in the lowercase of the sans-serif typeface of the same font family as the one from the previous version. The new inscription looks friendlier and more modern.

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