Avianca Logo

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Avianca Logo history


Avianca S.A. has been known as the flag airline carrier of Colombia since 1919. It filed for Chapter 11 bankruptcy in 2019. The Avianca logo has undergone multiple modifications over its more than 100-year history.

1919 (SCADTA)

Avianca Logo 1919
Avianca’s predecessor was a Colombo-German airline company called SCADTA (Sociedad Colombo-Alemana de Transportes Aéreos). It was founded in late 1919.
While the SCADTA’s logo went through at least two profound modifications, it always preserved the depiction of a strong bird with its wings spread wide. On the original emblem, the bird was featured above the name of the brand. It was reminiscent of the Andean condor depicted on the National coat of arms of Colombia.
Below the bird, the characteristic local landscape could be seen.

1928 (SCADTA)

Avianca Logo 1928
This version was richer in detail than its predecessor. The bird and the landscape moved below the word “SCADTA.” The lettering “Lineas Aeread Colombia sur America” appeared – it now formed the border around the emblem. The palette grew lighter due to the addition of milk-white and light green as well as the fact that the dark blue had disappeared.

1940 (Avianca)

Avianca Logo 1940
SCADTA merged with the regional Colombian airline SACO to form a new company named Avianca (Aerovías Nacionales de Colombia S.A.).
The original Avianca logo had a distinctive link to that of its predecessor – a bird in flight. This time, the creature was redrawn, though. Its wings were now spread not strictly horizontally but at about 45 degrees. There was also an aircraft below, as well as multiple other elements, including the map, the lettering, and the outline. All these made the design way too cluttered.

1947

Avianca Logo 1947
The problem was solved by reducing the logo to just the company name and the writing “La Linea Aerea International Colombinana” (which meant “International Colombian Airline”). Even the type grew simpler: on the previous logo, there were characteristic sharp thorns, while the current one had none. The overall style of the wordmark and the italics were preserved, though, which created at least a weak link to the previous design.

1977

Avianca Logo 1977
The italics were straightened, and a horizontal line appeared on the logo separating the company name from the explanatory words “La aerolinea de Colombia” (The airline of Colombia”) below.

2005

Avianca Logo 2005
Two playful wavy elements were added to the wordmark.

2013

Avianca logo
The emblem was moved to the left and was redrawn. Now, the Avianca logo features a distinctive red-and-white color scheme.