Logo Logo PNG is the name of one of the world’s largest online travel companies, which operates across the globe and has its websites in more than 30 languages. Today the company, established in 1991 and headquartered in the United States, works with over 300 thousand hotels across the globe.

Meaning and history Logo history

One of the world’s most famous online booking portals has a pretty intense visual identity history. Since the date of the company’s establishment, its logo has been redesigned about five times.

2002 Logo-2002

2002 – 2008 Logo-2002-08

In the very beginning, the logo of the online service was composed of a simple wordmark in bold sans-serif, which was executed in different colors — from purple to red. Sometimes it was complemented by a long tagline, and in other variants, there was a delicate graphical image on the right. Usually, the image depicted a figure of a man with two suitcases.

2008 – 2011 Logo-2007 Logo-2008

In 2008 the logo was redesigned in a more modern and minimalist manner — the thin white nameplate was placed inside a red rectangle with rounded angles. There were two arrows, pointing up and down around the first letter “O”. The one pointing up was white, and the one pointing down — gray.

2011 – 2018 Logo-2012

The logo we all know today was designed in 2011. It was a three-dimensional emblem, composed of a layered letter “H” in a bold rounded sans-serif. The letter featured a multicolor palette, representing traveling around the world and endless possibilities.

The wordmark in the title case was placed under the emblem and featured a playful rounded sans-serif typeface with the “Hotels” part in red and “.com” in chocolate-brown.

2018 – Today Logo

In 218 the company decides to simplify the logo and the glossy three-dimensional emblem becomes flat and uses only two colors — fuchsia-pink and white. The logotype is now placed in one line with the emblem, on its right.

The inscription is executed in the same palette as the symbol and uses the same style of the typeface as the previous version.