Ben Sherman Logo

Ben Sherman Logo
Ben Sherman is a brand of men’s fashion label, specialized in clothing and accessories design, which was founded in 1963 by Arthur Benjamin Sugarman. Today the brand is a part of BMB Clothing Limited group.

Meaning and history

Ben Sherman became popular due to its men’s shirts production. It was an iconic brand in the beginning of its history. Today it is more casual, but still has a lot of fans.
The Ben Sherman logo is composed of a wordmark in all caps. It was redesigned in 2011. The previous version was more classic and featured a handwriting-styled wordmark.
Logo Ben Sherman


The current logo is executed in traditional typeface with clear and bold straight lines. The monochrome palette makes the logo look more elegant and stylish, than it was in the previous version with its friendly blue color as a main.
The condensed font looks bright and confident on a white background of the rectangular logo. It is a strong and dynamic, yet simple and neat brand’s visual identity.