Helly Hansen Logo

Helly Hansen Logo
Helly Hansen is a brand of outerwear and sports apparel, established in 1877 in Norway. The label was mainly focused on the outdoors work-gear but now is highly recognized as one of the world’s leaders in dawn jackets and trousers producing.

Meaning and history

Helly Hansen Logo


Helly Hansen boasts a very bright and powerful visual identity. The brand’s logo is composed of a wordmark and an emblem above it. The logo is placed on a bright red square.
The Helly Hansen wordmark in all capital letters is executed in a bold and modern sans-serif typeface, which features clean and neat lines and sharp angles.
The emblem comprises two condensed letters “H”, divided by a thin diagonal line of red color. The emblem looks bold and remarkable.
Helly Hansen emblem
The red and white color palette of the Helly Hansen logo is a reflection of a passionate and energetic brand, which is also strong and dynamic.
The Helly Hansen logo evokes a sense of confidence and power, as well as reliability and expertise in quality. It is a very memorable and bright logo, which makes the brand stand out and shows its influence and professional approach to what it does.