HBO Logo

HBO logoHBO Logo PNG

The US television network Home Box Office has gone through two distinctive logotypes, which reflected the changes in the company’s status among its competitors.

HBO Slogan
  • It's HBO.

  • So original

  • Just You Wait

  • The Home Box

  • Simply The Best

  • Different and First

  • Let's All Get Together

  • It's Not TV. It's HBO.

  • Watch Us Here on HBO

  • It's What Connects Us

  • Something Special's On

  • It Could Only Happen Here

  • HBO People Don't Miss Out

  • There's No Place Like HBO

  • Nobody Brings It Home Like HBO

Meaning and history

HBO Logo history

1972 – 1975

HBO Logo 1972
The earliest HBO logo, which was used during its first five years of existence, was built around the full name of the company. The words “Home Box Office” were put inside a rectangular shape created by a stylized depiction of a lighted marque. Next to the word “Box”, there was a ticket stub.

1975 – 1980

HBO Logo 1975As soon as in 1975 a new version of the logo was developed by Bemis Balkind. It featured the abbreviation “HBO”, which emphasized that the network had already reached great popularity and did not need to use the full name to be identified. The letter “O” on the logo cut into the “B”.

1980 – Today

HBO logo

As the result of the 1980 modification, the “B” and the “O”were turned into full letterforms, although they were still attached to each other. The “O” preserved the original black circle inside.


Font HBO Logo

The HBO logo features a sans serif uppercase bold typeface looking like a highly customized version of the Avant Garde Gothic.


Color HBO Logo

Throughout almost a half-century of its history, HBO has never altered its black-and-white color palette.