Gorenje Logo

Gorenje Logo
Gorenje is a global brand of domestic appliance manufacturing company, which was founded in 1950 in Slovenia and today is a part of Chinese Hisense Corporation.

Meaning and history

The Gorenje logo is a modest and laconic wordmark with a tagline. The nameplate in all lowercase letters is executed in classic bold sans serif font with the use of soft gray color. It is elegant and confident.
The color accent of the Gorenje logo is its tagline. Handwritten stylized “Life simplified” brand’s statement is executed in turquoise green, which is a perfect match with the gray of the wordmark.
Logo Gorenje


The Gorenje logo perfectly reflects its statement. Simplicity in forms and colors of the emblem compliment the traditional approach to company’s products manufacturing.
The brand was named after the village, where it was established, and it is strongly connected to its roots.