GOAT is the name of an American company engaged in selling clothing and sneakers. The platform was established in 2015 and is available as a website or an application, where anyone can buy a new or used pair of sneakers. By today the platform has more than 30 million customers from all over the globe.

Meaning and history

Today GOAT is one of the most popular online destinations for buying sneakers. The website and application of the company offer the largest selection of footwear from trusted sellers, for reasonable prices and with a fixed delivery fee. Launched in 2015 in the United States, today GOAT also has its subsidiary in China, which makes the shipping process to different continents easier and faster.

The name of the company was taken not from the animal, but from American slang, where the abbreviation stands for the “Greatest Of All Times”. So considering the name of the platform, here you can find the most iconic and famous models of the sneakers, which can be both brand new and used, in different conditions, and at different prices.

The company checks all the sellers and guarantees the authenticity of the products, as today it is really easy to buy a fake pair of Jordans or Yeezy’s. Since GOAT has been on the market for quite a long time, it has a lot of satisfied customers, and it is easy to check the company’s reputation via thousands of reviews online.

What is GOAT?

GOAT is the American online reseller of brand new and used sneakers. The company, established in 2015, is available both as a website and an application for Android and Apple. Today it is one of the most visited destinations for iconic sports footwear shopping, with more than 30 million customers worldwide.

In terms of visual identity, GOAT follows the traditional way of fashion-related brands, and uses a black-and-white color palette, with a simple logotype, not decorated by anything. Despite its simplicity, the logo of the platform looks very modern and even sleek, reflecting the purpose of the company and its mood.

2015 – Today


For both its website and the application, GOAT uses a simple uppercase logotype in white placed on a solid black background. The company doesn’t even have an icon for the mobile apps, as its primary logo works just fine in today’s reality.

The white uppercase inscription is set in the clean and modern sans-serif typeface with the medium thickness of the bars. The font, which is most close to the one used in the GOAT logotype is probably TY Chocolates Medium or Axiforma Regular, although due to a lot of space between the letters, the wordmark looks unique and one of a kind.