Freshly Logo

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Freshly is an American online food delivery service that works like a subscription. The company offers fresh meals delivered to your door on a weekly or monthly basis. The website of the brand contains all the information on how and where the dishes are being cooked and packed.

Meaning and history

The visual identity of the food delivery service is unique and memorable. Its logotype looks like nothing else and evokes a sense of creativity and artistic mood.

The dark green and white color combination of the company’s visual identity is a perfect reflection of the service’s purpose and core — delivering fresh food to the customers across the United States.


The wordmark in all capitals is executed in a custom hand-drawn typeface with no serifs. The lines of the jumping letters are elongated and curved, which makes the whole logotype playful and elegant.

Every letter of the inscription has a unique feature: “F” has its vertical bar elongated and its upper horizontal bar curved, the tails of the letter “R” is elegantly reaching the curved tail of “S”. The letter “H” has its horizontal bars of a different length.

All these elements make the inscription unique and lively.

Freshly Logo


The website of the American meals delivery service is bright and informative. Here you can find dozens of videos, telling about products and the cooking process of the company’s meals, there is also a lot of information on the ingredients’ benefits and the latest research in this field.

The company offers to choose from four options: 4 meals per week, 6, 9 or 12. You can also see what it was on the menu last week and browse the whole selection of dishes the company has to offer.

All the meals are divided into categories, but all have one thing in common — they are all well-balanced and nutritive, as well as all are cooked with fresh ingredients.

Under the menu section, you can read about diet preferences and portions, along with some general information on shipping and on how long does the meal lasts. Everything is written here in detail, but if you still have questions left — there is a great customer support team, available 24/7 and capable to answer everything you may need.