Foot Shop Logo

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Foot Shop Logo
Foot Shop is an e-commerce business, established in 2011 in Prague. The e-store offers a wide range of sneakers and urban footwear of all the most popular world’s brands. The company had both online and offline selling spots and serves clients across the globe through its website.

Meaning and history

The visual identity of the e-commerce platform is built around iconic shoes — sneakers. The unique logo is composed of an emblem with a wordmark in it.
The emblem depicts a sneaker, pointing right, showing direction — forward. It is a symbol of movement, growth, and development, along with as a representation of the company’s main purpose and the shoes, the business started from — sneakers.
The nameplate is written inside the shoe, with all the letters of different sizes, forming the body of the sneaker.
Foot Shop Logo1


The monochrome color palette of the e-commerce platform’s visual identity makes the complicated and intense logo look simpler and stronger, accenting on modernity and professionalism of the brand and its expertise.

Font

On some of the versions, there is additional lettering, placed under the emblem. “Sneaker Store” in all capitals is executed in a traditional clean sans-serif typeface, which the “Sneaker” part in bolder style.
The typeface is pretty close to Blooming, a geometric sans-serif with simple shapes and straight cuts of the letters. The inscription adds seriousness and stability to the whole logo, which is very playful and vivid.

Review

Foot Shop Logo
The Eastern European e-commerce platform offers probably one of the biggest selections of sneakers online. Thousands of models for men, women, and kids from all the world’s most famous brands of footwear and sports apparel, along with activewear and accessories.
The website gives you an opportunity to shop by brand or by season and has everything ready for your shopping to be as comfortable and easy as possible. You can shop in one of the 15 languages and get immediate client support on the platform.
The company offers an international delivery, which you can track, along with a safe and convenient payment system. There is also a wide range of deals and discounts, constantly running on the site and special offers for new clients. The online retailer of sneakers and sportswear does its best for its customers to enjoy the shopping process and the products they are purchasing.