PatPat Logo

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PatPat Logo
PatPat is a fashion retailer, which specializes in fashion items for kids and women, along with accessories and home goods. The online platform was launched in 2014 by the American InterFocus company. Today the platform operates worldwide and has flexible shipping rates.

Meaning and history

The visual identity of a famous online retailer is modern yet simple and laconic. The logo, composed of a wordmark and an emblem evokes a friendly sense and reflects a stable and responsible company.
The pink black and white color palette of the visual identity represents the e-commerce platform as a strong and reliable one, accenting on clean lines, symbolizing transparency and loyalty of the company to its clients.
The abstract emblem in pink depicts a bold circle with two small curves, which resemble a babyface with a curl on his forehead. The emblem looks kind and tender, showing the welcoming and friendly mood of the e-store.
PatPat Logo1


The circular shape of the symbol stands for balance and harmony, which are very important for the company, which specializes in products for moms and babies.

Font

The wordmark of the platform is written in a bold rounded sans-serif typeface, which is very similar to Hiruko Pro Bold, a font designed by Thinkdust in 2008. Its smooth and confident lines perfectly represent the distributor of baby products.
The inscription has two “P” capitalized, which makes it symmetric and balanced. It looks traditional and confident, while the rounded angles and cuts of the letters soften it and make it look friendly.

Review

PatPat is one of the most popular websites and mobile app for moms from all over the globe. The company, based in California, works closely with many kids-wear and accessories manufacturers, which allows launching limited daily deals on products for babies and kids.
PatPat Logo
The platform offers a wide selection of deals on baby and kids apparel, along with matching outfits for moms, dads, and children, home textiles and accessories, baby are goods and many other categories.
Today the most amount of orders is reviewed through the mobile app, which is perfectly designed in order to make the shopping experience more comfortable and convenient. The online retailer offers special discounts for those customers, who download the application.
The company is very active in social media, having almost 1 million followers on its Instagram page, and is loved by fashion and lifestyle bloggers from all over the world.
The website offers worldwide delivery and is considered to be very reliable in terms of payment security and shipping.