Fast Company is a progressive business media brand, with a focus on innovation in technology, leadership, world-changing ideas, and design. Founded in 1995 by Alan Webber and Bill Taylor, two former Harvard Business Review editors, its emphasis is on showcasing creative businesses and the people behind them. Owned by Mansueto Ventures, Fast Company has evolved into a dynamic ecosystem that includes its print magazine, a digital platform, and a range of live events. With its headquarters in New York City, the company operates globally, inspiring a community of influential readers who think expansively about the role of business in today’s fast-paced world.
Meaning and history
Established in 1995, Fast Company was brought to life by Alan Webber and Bill Taylor, both of whom had ties to the Harvard Business Review as former editors. They sought to create a platform that highlighted innovative businesses and the minds driving them forward. Over the years, Fast Company has notably set itself apart by shedding light on forward-thinking business strategies, profiling industry disruptors, and celebrating transformative design. A pinnacle of its achievements includes recognizing and promoting companies and individuals who reshape the conventional business landscape through their inventive approaches. As of now, under the ownership of Mansueto Ventures, Fast Company remains a force in the business media sector, continuing to inspire its audience by offering fresh perspectives on the evolving world of business.
What is Fast Company?
Fast Company is a renowned business media brand that emphasizes innovation in technology, leadership, and design. Founded in 1995 by Alan Webber and Bill Taylor, it showcases groundbreaking businesses and the creative minds behind them. The company operates globally, influencing a broad spectrum of readers with its distinctive content.
1995 – 2018
The FAST COMPANY logo is a compelling representation of brand dynamism. The typography chosen exhibits a clean, sharp aesthetic, utilizing a seraph font that exudes a sense of tradition combined with contemporary flair. The enlarged characters create a pronounced visual impact, ensuring the brand name is instantly recognizable. The black and white color scheme of the logo radiates sophistication and offers a timeless look, making it suitable for both print and digital mediums. The overall design communicates a brand that is swift, innovative, and in sync with the digital era.
2018 – Today
With an emphasis on elegance and clarity, the second “FAST COMPANY” logo exemplifies a perfect blend of tradition and modernity. The seraph font, known for its decorative strokes, conveys a sense of authority, stability, and trustworthiness. Each letter is meticulously crafted, with a uniform thickness that ensures consistency and readability across various platforms. The black color palette lends the logo a classic, enduring appeal, promising longevity and adaptability in diverse contexts. All in all, this logo speaks volumes about a brand that respects its roots while eagerly embracing the future.