Fallen Logo PNG
Fallen is an American subculture fashion brand, specialized in design and production of footwear for skateboarding. The brand was established in 2003 and today is a part of Argentinian Town Connection group.
Meaning and history
Fallen Footwear was founded in 1998 by professional skateboarder Jamie Thomas. The brand was created to offer high-performance skate shoes designed for durability and style, gaining recognition within the skateboarding community.
Fallen became known for its innovative designs and sponsorship of top skateboarders, helping elevate its status in the skate culture. It gained significant market share in the skateboarding shoe industry through its commitment to quality and athlete-driven development.
Today, Fallen continues to produce skate footwear and apparel, maintaining its position as a respected brand in the skateboarding community, though it has scaled back its retail presence in recent years.
2003 – Today
The Fallen logo is bright and strong, it consists of a wordmark and the brand’s emblem located beneath it, enclosed in a square.
The wordmark in all-caps is executed in classic sans-serif font, with thick straight-lined letters, spaced very close to each other. The uniqueness of the typeface is in the letters’ ends — they are slightly diagonally cut.
Emblem
The Fallen emblem is composed of two capital letters “F”, which are mirrored and placed “back-to-back”, sharing one lower bar. The brand’s emblem became iconic among skaters, and is one of the most popular tattoo patterns.
The monochrome palette of the Fallen logo make it look strong and masculine, evoking the sense of stability and energy. It also allows brand to place its tag on different backgrounds.
