Eucerin Logo

Eucerin Logo
Eucerin is a body and face care products brand, which also offers sun protectant and cleansing products. The brand belongs to Beiersdorf AG.

Meaning and history

Logo Eucerin


The simplicity of the Eucerin logo has a slight “apothecary” effect. The wordmark featuring a minimalistic sans type could have belonged to a medicine. Partly, this effect is due to the fact that the first letter is capitalized, while all the others are lowercase, which is somewhat unusual for a logo. The calm grayish shades only reinforce the effect.
Below, you can see a maroon triangle that helps to make the design more eye-catching.