Avene Logo

Avene Logo
Avène is a French brand offering skincare, bodycare, and suncare products. It is one of the brands owned by Pierre Fabre.

Meaning and history

The charm of the Avene logo results from the combination of the elegant typeface with a rather rare color. Both the type and the color create an impression of something soft, elegant, and caring.
Logo Avene


The design is dominated by the word “Avène.” The glyphs combine thin and thick strokes. While the type is pretty legible and the classic proportions of the letters have been preserved, the design does not look generic. The font used for the smaller lettering “Eau Thermale” above is a simpler sans.