Escada Logo

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Escada Logo
Escada is a high’-end women’s fashion brand, established in 1978 in Germany. The brand is famous for elegant and simple silhouettes, calm colors and quality materials. Escada has its retail stores almost in all the capital cities across the globe.

Meaning and history

Escada Logo


Escada is a modern representation of finesse and elegance and its logo is a perfect reflection of the brand’s main characteristics.
The Escada logo is composed of a wordmark and an emblem, which can be placed above or underneath it.
All capital letters of the wordmark feature a simple sans-serif typeface, which looks like Futura. It has thin fine lines, which create are lightweight and fresh.
The Escada emblem, which is also the brand’s icon, placed on the packaging and tags, comprises two letters “E”, looking one on another and connected with their upper and lower bars.
Escada symbol
The bold letters are executed in a classic serif font and create an interesting pattern in the negative space.
The dark-gold color palette of the Escada visual identity adds a sense of prestige and luxury and makes the brand stand out, by not using a traditional monochrome combination.
The Escada logo is timeless and sophisticated, it will be a perfect reflection of the high-end fashion brand even in 10 or 20 years.