Escada Logo PNG
Escada is a high-end women’s fashion brand, established in 1978 in Germany. The brand is famous for elegant and simple silhouettes, calm colors and quality materials. Escada has its retail stores almost in all the capital cities across the globe.
Meaning and history
Escada is a modern representation of finesse and elegance and its logo is a perfect reflection of the brand’s main characteristics. The Escada logo is composed of a wordmark and an emblem, which can be placed above or underneath it.
All capital letters of the wordmark feature a simple sans-serif typeface, which looks like Futura. It has thin fine lines, which create are lightweight and fresh. The Escada emblem, which is also the brand’s icon, placed on the packaging and tags, comprises two letters “E”, looking one on another and connected with their upper and lower bars.
The bold letters are executed in a classic serif font and create an interesting pattern in the negative space. The dark-gold color palette of the Escada visual identity adds a sense of prestige and luxury and makes the brand stand out, by not using a traditional monochrome combination. The Escada logo is timeless and sophisticated, it will be a perfect reflection of the high-end fashion brand even in 10 or 20 years.
???? – 2015
The early version of the Escada logo was executed in a light and smooth gold and white color palette and composed of a clean uppercase wordmark in a modern sans-serif typeface and a stylized bold monogram. The monogram featured a symbol made of two mirrored letters “E” placed face-to-face with their serif horizontal bars merging. This version of the badge stayed with the fashion brand until 2015, and you can find the classy EE monogram on all vintage garments of the company.
2015 – 2018
The redesign of 2015 has simplified the Escada logo, keeping only the lettering part, and removing the elegant monogram. The inscription was set in the same modern medium-weight sans-serif typeface as on the previous version, but the color palette was changed to black-on-white, and the logotype started looking more stable and bold. This logotype stayed active for just three years.
2018 – Today
In 2018 the visual identity of the Escada fashion brand was changed again. The color palette remained untouched, as well as the idea of using only the uppercase lettering for the logo, but the typeface was switched to a lighter and more modern one, which created a completely new mood, showing the company as a progressive one, and the one focused on style and trends.
