Elo Logo PNG
Elo is a card association providing various financial services, from credit card and debit card to network processing. The company operating in Brazil has more than 120 million members.
Meaning and history
Elo was established in 2011 by a holding company, which, in its turn, was created by Banco Bradesco, Banco do Brasil, and Caixa Econômica Federal.
2011 – 2012
While the Elo logo has gone through at least three notable transformations, it has always relied on the same base.
The original emblem already features the recognizable typeface, where the “e” and “o” are formed by separated curves. Both the letters are made up of two parts. In the case of the “O,” the top part is yellow, while the lower part is red.
The wordmark is placed inside a black circle.
2012 – 2015
The only modification was the slightly updated structure of the “o” – there were now not two but three curves. The additional curve was blue. The update carries an important message – it reminds us that there are three co-owners in Elo.
2015 – 2024
The emblem has grown cleaner due to the disappearance of the black circle. The three-color circle has moved to the left of the wordmark. The “o” formed by three curves has remained where it was, but it is now black.
2024 – Today
The Elo logo presents a modern and minimalist design that perfectly encapsulates the brand’s focus on simplicity and clarity. This logo features the brand name “elo” in lowercase letters, with each character crafted in a sleek, sans-serif font. The characters are bold and evenly spaced, creating a sense of balance and uniformity that is visually appealing. A distinctive design element is the horizontal bar that cuts through the lowercase ‘e’ and ‘o,’ seamlessly integrating with the ‘l,’ which adds a unique and innovative touch to the overall appearance. This horizontal line gives the logo a sense of connection and continuity, symbolizing Elo’s commitment to seamless and integrated solutions.
The logo’s color choice is a deep, dark green, which conveys a sense of reliability, trustworthiness, and stability. This color choice also adds a touch of sophistication and elegance, making the logo stand out while maintaining a professional look. The green hue can also be interpreted as a nod to the brand’s possible environmental consciousness or a commitment to growth and sustainability.
Overall, the Elo logo is a strong representation of modern branding principles, combining simplicity with a unique design twist that makes it memorable and instantly recognizable. It effectively communicates the brand’s identity as a forward-thinking and reliable entity in its field, ensuring a lasting impression on its audience.
Font
The type is a custom one, which gives the logo its unique and recognizable style. In addition to the original “e” and “o” made up out of separate curves, there is an “l,” which has its lower part bent in a slightly unusual way.
Colors
The Elo logo combines the black wordmark with a three-color emblem featuring optimistic yellow, green, and red.
