Elo Logo

Elo logoElo Logo PNG

Elo is a card association providing various financial services, from credit card and debit card to network processing. The company operating in Brazil has more than 120 million members.

Meaning and history

Elo Logo history

Elo was established in 2011 by a holding company, which, in its turn, was created by Banco Bradesco, Banco do Brasil, and Caixa Econômica Federal.

2011 — 2012

Elo Logo 2011

While the Elo logo has gone through at least three notable transformations, it has always relied on the same base.
The original emblem already features the recognizable typeface, where the “e” and “o” are formed by separated curves. Both the letters are made up of two parts. In the case of the “O,” the top part is yellow, while the lower part is red.
The wordmark is placed inside a black circle.

2012 — 2015

Elo Logo 2012

The only modification was the slightly updated structure of the “o” – there were now not two but three curves. The additional curve was blue. The update carries an important message – it reminds us that there are three co-owners in Elo.

2015 — present

Elo logo

The emblem has grown cleaner due to the disappearance of the black circle. The three-color circle has moved to the left of the wordmark. The “o” formed by three curves has remained where it was, but it is now black.

Font

The type is a custom one, which gives the logo its unique and recognizable style. In addition to the original “e” and “o” made up out of separate curves, there is an “l,” which has its lower part bent in a slightly unusual way.

Colors

The Elo logo combines the black wordmark with a three-color emblem featuring optimistic yellow, green, and red.