ELLE is a French lifestyle magazine, founded in 1945 by Pierre Lazareva and his wife Helene Gordon. ELLE is now published in 44 countries with a focus on fashion and all other things exciting for women.

Meaning and history

A few years into publishing, ELLE started a campaign slogan that translated into ‘If she reads, she reads Elle’, which gained traction and slowly turned it into the giant it is today.

ELLE is an iconic magazine and its logo is highly recognizable all over the world. The font for Elle Magazine is Didot, Serif in nature, which compliments the polish of the Spread. The branding of the magazine is synonymous with the logo.


ELLE uses a classic monochrome color scheme for its logo. Sometimes it’s a white lettering on a black background, sometimes — black typeface on white. ELLE also experiment with the geometric shape of its icon – the square is used more commonly, but there is also a circle version of the icon.