Elektroskandia is a brand of electrical equipment and systems in the fields of power and automation, tele and data security, lighting, industrial necessities and domestic appliances. Home appliances are sold under Cylinda brand.
Meaning and history
The Electroskandia logo consists of a strict neat wordmark in black serif sans and a red emblem.
The brand’s emblem is a red geometric symbol of flame, which forms a letter “E” in a negative space. Due to the contrast of red and white the icon looks unique and memorable.
The simplicity of the wordmark is perfectly balanced by the brightness and confidence of the emblem.
The combination of red, black and white is a traditional color scheme for many logos, as it gives a sense of energetic and powerful company, with strong principles and dedication to its consumers.