Dorothy Perkins Logo

Dorothy Perkins Logo
Dorothy Perkins is a multinational women’s fashion retailer with more than 110 years of history. It is based in the United Kingdom. Dorothy Perkins belongs to the Arcadia Group.

Meaning and history

Dorothy Perkins Logo


Taking into consideration that quite a few products feature elaborate decorative elements, you can be surprised by the straightforwardness and absence of decoration in the Dorothy Perkins logo. It features a plain sans serif type with almost no unique features except the somewhat broader than average proportions.
Yet, we can say that this approach provides a couple of advantages. In addition to being easy to reproduce, it also looks well on items of any style, from utilitarian to evening dress. As a result, the Dorothy Perkins brand is not restricted by the borders of a single style but can experiment with a variety of styles and trends.