Discord Logo

scord logoDiscord Logo PNG

Discord is the name of an online messenger, which was released in 2015 in the United States and today is available in almost thirty languages, having its versions for all the existing operating systems. The application is very popular among gamers from all over the world as it allows instant exchange of documents, images, and voice messages.

What color is the Discord logo?
The light and fresh Discord color palette represent creativity, communication, and freedom, which the application provides its users with. The light lilac and blue, used in the visual identity of the brand is Blurple (HEX Color #7289DA), and Full White ( Hex Color #FFFFF).

Meaning and history

Discord Logo history

2015 – 2021

Discord logo 2015

The application was introduced in 2015, along with its original logo, which hasn’t been changed since that time, as contains all the essential components of a successful visual identity — a bright yet pleasant color palette, a very recognizable symbol, and a progressive and even futuristic logotype, pointing on the purpose of the product and its audience.

Discord is a young company with a good sense of humor, and choosing the word, which stands for “disagreement” and “lack of harmony” for the application, allowing people to communicate (even while playing online games) is a good proof of it.

The visual identity of the free online messenger consists of two parts — an emblem, which is usually placed on the left from the wordmark, but also as a signifier and an icon for the mobile phones and websites; and the logotype, which can be placed in one line with the emblem, or used separately.

Discord emblem

The unique Discord emblem is composed of a stylized dialogue cloud with its upper part as a square with rounded angles. Executed in light-blue, which is close to purple, the square has a white image of a game-controller on it.

The white controller has two color blue dots for joysticks, but they also make the drawing look like a smiling face or a funny stylized crab. There is even a resemblance with a superhero mask, so whatever you see on the icon has its right to be there, as Discord is a young application with a rebellious spirit, created for online communities and gamers.

2021 – Today

Discord logo
With the redesign of 2021 the Discord visual identity kept its uniqueness and recognizability, though got the contours of all the elements refined and made more elegant and timeless. The controller “crab” is now executed in purple and set on a white background, with no dialogue window. But the main changes were made to the lettering. The wordmark from the new emblem is executed in a more traditional wide-lettered font, with the only modification — the letter “I”, with its solid dot placed above the vertical bar and negative space between them being arched, resembling a smile.

Font and color

The Discord logotype, written in all capitals of a customized sans-serif typeface is based on one of such traditional fonts as Uni Sans Heavy or Compose Black, but with both letters “D” modified. Left bars of the Discord “D”s are softened and cut diagonally, making the vertical line pointing to the bottom, and balancing the triangular part of the emblem.

Another interesting thing about the Discord logotype and its unique “D”, is that it looks like one of the letters of the Hebrew Alphabet, “Peh”, which has a double pronunciation in English — whether “P” or “F”.

The light blue and white color palette of the company’s visual identity is a combination, which evokes a sense of calmness and tranquility, where blue stands for trustworthiness, reliability, and safety, and white — for loyalty, purity, and togetherness. Which makes sense, as the application is focused on uniting gamers from all over the world and providing a safe and comfortable space for different communities to chat and share important information in all the possible formats.

The blue and white color scheme is tender and relaxing in f, though looks fresh and crispy, making the brand stand out on the list of its competitors, and elevating its creative logo to the new level.

Icon

The graphical part of the Discord logo, its icon, has been with the application since the very beginning, though with the redesign of 2021 the recognizable remote symbol became bolder and stronger.

This Icon symbolizes the purpose of Discord and brings life and vitality to the inanimate object, a gaming device. The remote control with two plain white circles, resembling two eyes, starts looking like a crab, a creative, which symbolizes protection (important for the Internet life today), emotions (gaming does give a lot), and an endless life cycle.

As for the chosen color, the icon is executed in the same palette as the logotype of Discord, smooth yet lively purple on white. And this color combination also adds such qualities as ambition, peace, trustworthiness, and independence, to the characteristics of the brand. Modern and powerful, like the overall Discord idea and its execution.

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