Discord Logo

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Discord logoDiscord Logo PNG

Discord is the name of an online messenger, which was released in 2015 in the United States and today is available in almost thirty languages, having its versions for all the existing operating systems. The application is very popular among gamers from all over the world as it allows instant exchange of documents, images, and voice messages.

Meaning and history

Discord logo

The application was introduced in 2015, along with its original logo, which hasn’t been changed since that time, as contains all the essential components of a successful visual identity — a bright yet pleasant color palette, a very recognizable symbol, and a progressive and even futuristic logotype, pointing on the purpose of the product and its audience.

Discord is a young company with a good sense of humor, and choosing the word, which stands for “disagreement” and “lack of harmony” for the application, allowing people to communicate (even while playing online games) is a good proof of it.

The visual identity of the free online messenger consists of two parts — an emblem, which is usually placed on the left from the wordmark, but also as a signifier and an icon for the mobile phones and websites; and the logotype, which can be placed in one line with the emblem, or used separately.

Discord emblem

The unique Discord emblem is composed of a stylized dialogue cloud with its upper part as a square with rounded angles. Executed in light-blue, which is close to purple, the square has a white image of a game-controller on it.

The white controller has two color blue dots for joysticks, but they also make the drawing look like a smiling face or a funny stylized crab. There is even a resemblance with a superhero mask, so whatever you see on the icon has its right to be there, as Discord is a young application with a rebellious spirit, created for online communities and gamers.

Font and color

The Discord logotype, written in all capitals of a customized sans-serif typeface is based on one of such traditional fonts as Uni Sans Heavy or Compose Black, but with both letters “D” modified. Left bars of the Discord “D”s are softened and cut diagonally, making the vertical line pointing to the bottom, and balancing the triangular part of the emblem.

Another interesting thing about the Discord logotype and its unique “D”, is that it looks like one of the letters of the Hebrew Alphabet, “Peh”, which has a double pronunciation in English — whether “P” or “F”.

The light blue and white color palette of the company’s visual identity is a combination, which evokes a sense of calmness and tranquility, where blue stands for trustworthiness, reliability, and safety, and white — for loyalty, purity, and togetherness. Which makes sense, as the application is focused on uniting gamers from all over the world and providing a safe and comfortable space for different communities to chat and share important information in all the possible formats.

The blue and white color scheme is tender and relaxing in f, though looks fresh and crispy, making the brand stand out on the list of its competitors, and elevating its creative logo to the new level.