Deutsche Bank Logo

Deutsche Bank Logo
Since 1870, when Deutsche Bank was established, it has gone through a succession of logotypes reflecting the change of the company name, structure, and owners.

Meaning and history

history Deutsche Bank Logo

1870

The original emblem featured and imperial eagle. It was used for almost half a century with a single variation (a different shape of the shield on the eagle’s chest).

1929

When Deutsche Bank merged with Disconto-Gesellschaft in 1929, the eagle was updated. The bird adopted a cleaner, more minimalistic shape. It now looked less like an eagle from a medieval coat of arms. We can hardly notice any influence of the visual identity of Disconto-Gesellschaft, which featured the interlocking letters “D” and “G” inside a thick white ring with black trim.

Mid-1930s

The eagle was gone. Instead, the company adopted an ellipse logo housing the interlocking letters “D” and “B.” The “B,” which was larger, could be seen at the forefront, while the “D” was placed behind.

1947

During World War II, Deutsche Bank incorporated several banks of Eastern Europe that fell into German hands. It also provided banking facilities for the Gestapo. In 1948, the bank was forced to break up into ten smaller banks, each responsible for a certain area.

Their logotypes were based on the “DB” oval used in the 1930s. Four of the logos featured two letters. In this case, one of the letters was positioned at the forefront, while the other was placed behind. All the other emblems featured three letters in the same serif type and of the same size standing next to each other.

1952

When the ten banks were consolidated into three larger banks, they adopted different logotypes. Here, there were the initials of the names of the bank in between two arcs.

1957

The three banks were consolidated into Deutsche Bank AG. The company returned to the 1957 Deutsche Bank logo.

1974

Symbol Deutsche Bank

The logo nicknamed “Slash in a Square” was developed by the painter and graphic artist Anton Stankowski.

Emblem

Emblem Deutsche Bank
The current logo was created between 1972 and 1974 by the painter and graphic artist Anton Stankowski. The company chose it out of a variety of emblems developed by eight graphic artists. Originally, the emblem consisted of a slash in a square together with the wordmark, but in 2010 the lettering was removed.

Deutsche Bank Logo 2010

In 2010 the Bank redesigns its iconic logo, created by Anton Stankowski. The shape and concept remain untouched, though the intense blue color replaces the monochrome palette and now the emblem looks more vivid and powerful. Blue color here stands for professionalism and reliability, adding a sense of high-quality services at the same time. The current logo is a tribute to the company’s legacy, elevated to the new level.

Font

Font Deutsche Bank logo
In fact, the Deutsche Bank logo does not include lettering, as the slash symbol stands on its own. However, the company does have a logo. The type used in it is Univers Next 630 Basic Bold developed by Adrian Frutiger.

Color

Color Deutsche Bank Logo
For most of its history, the logotype was given in black and white. However, the current version features the dark blue symbol on the white background.