Deloitte Logo

Deloitte logoDeloitte Logo PNG

Deloitte is the name of an international company, a member of the world’s Big Four. Being one of the world leaders in providing professional services Deloitte specializes in such sectors as audit, consulting, risk management, financial consulting, taxation, and law. The company was founded in 1845 in England and today operates all over the globe through its numerous subsidiaries.

Meaning and history

Deloitte Logo history


Although the company boasts a very long history, there are not too many visual identity changes we can talk about. Deloitte has always been pretty conservative and direct with its logo designs, it was always about the name of the company, and the company has always been using strict and powerful typefaces for it.

1960 – 1989

Deloitte Logo 1960
The logo, introduced in 1960, was created for the company Touché Ross (the previous name of Deloitte). It was a black and white badge, with the stylized triangular emblem placed on the left from the wordmark written in a title case of a bold serif typeface. The emblem was formed by three stylized petals in black, which made up a white triangle in its negative space.

1972 – 1989

Deloitte Logo 1972
The redesign of 1972 was held after the name of the company got switched to Deloitte Haskins and Sells. The graphical emblem was gone from the logo, and the lettering was set in two levels now, with the “Deloitte” set above the “Haskins+Sells”. All parts of the inscription were executed in the uppercase of a stylish and powerful sans-serif typeface, with a bit narrowed contours. The color palette remained classic — black on white.

1989 – 1983

Deloitte Logo 1989
The name of the company was changed to Deloitte & Touche in 1989, so this is when the logo was redesigned again. This time the company used a blue and white color palette and a new typeface. The full-shaped contours of the title case sans-serif inscription looked stable and confident, showing the company as a professional and trustworthy one.

1993 – Present

Deloitte Logo
Since 1993 the company is called simple Deloitte and is using its minimalist yet instantly recognizable badge. It is a bold title case wordmark in a custom sans-serif typeface with some edges cut diagonally. The inscription is accompanied by a solid lime-green dot, which stands for growth, wealth and progress, and adds uniqueness to the black logotype.

What does the green dot on the emblem stand for?

Deloitte Emblem

This symbol has a variety of interpretations. The basic interpretation suggests that once you are connected with this company, there is nothing else required. So, the full stop here has a metaphoric meaning – it’s the final point in your search, whether you’re a client or an employee.

Josef Kotrba gave a slightly different explanation. According to the blog post, the dot meant “We are here. Remember us.”

In 2016, Deloitte launched a campaign where the dot appeared in different visual contexts. For instance, one of the ads featured the dot as a doorknob on an open door.

Font

Deloitte Logo

The type featured on the Deloitte logo looks very much like Mediator Narrow Extra Bold. Mediator is a family of balanced contemporary sans serif typefaces released by the Para Type foundry in 2016. The font family was developed by Manvel Shmavonyan with the participation of Alexander Lubovenko.

Colors

While the logo itself is dominated by black and white, the most eye-catching color is undoubtedly green. The pleasant and natural shade has been chosen for a reason. According to the company spokesperson, green was chosen as a symbol of safety. It is supposed to mean that as soon as you’ve become a client or an employee at Deloitte, your project or career is in safe hands.