DBS Bank Logo PNG
While the overall style of the DBS Bank logo has remained pretty much the same since the bank was founded, there have been a couple of comparatively subtle modifications.
Meaning and history
DBS, or Development Bank of Singapore, is the largest bank in Southeast Asia by assets.The Singapore government established DBS in 1968 to help modernize the country’s economy. DBS has played a major role in creating the modern face of the country.
Until 2009, the bank developed classically without extensive use of modern technology. The new management decided to focus on IT technologies and started working hard in that direction, forgetting its main tasks, hence the customers were not happy. DBS had to reorient again and build up the trust and loyalty of the customers from 0 again.
By 2016, DBS Bank became the best digital bank in the world according to the British magazine Euromoney. And since then it keeps growing and expanding, making millions of its customers feel happy and protected.
What is DBS Bank?
DBS Bank is the name of a financial organization, which was established in Singapore in 1968 and today operates worldwide with annual revenue of about ten billion USD. One of the three largest banksin Singapore, DBS is headquartered in the Marina Bay district.
1968 – 1998
The earliest logo looked pretty much like the current one, at first glance. You could see four identical rounded shapes forming a larger shape. The smaller shapes could be described as boomerangs or arches, while the larger shape resembled a flower.
The shapes were bright red over the white background.
1998 – Today
The four shapes have been pulled closer to each other. Now, their ends touch, while in the middle, there is a white gap. The vivid shade of red has been replaced by a calmer, darker one.
Next to the red flower, the lettering “DBS” can be seen in an elegant type.
Today, the Development Bank of Singapore logo featured on the official website again showcases the bright shade of red familiar by the company’s original emblem.
Font and Color
The DBS Bank logo appears to be based on the Domaine Display Medium type. It is a refined display serif font with a pronounced difference in the width of the strokes. It was developed by Kris Sowersby and published by Klim Type Foundry.
The elegant and sleek uppercase lettering from the primary DBS badge is set in a heavy serif typeface with smooth contours and sharp thin serifs on the ends of the lines. The timeless sophisticated font used in this insignia looks pretty close to Brushine Collection Serif, or Andine Regular, but with some modifications of the characters’ contours.
As for the color palette of the DBS visual identity, it is set in a timeless powerful combination of scarlet red and black, which stands for power, professionalism, and excellence evokes a sense of expertise and represents a fundamental approach and reliability of the financial organization.
Company overview
DBS Bank (The Development Bank of Singapore Limited before 2003) is headquartered in Marina Bay, Singapore. The company was founded by the Government of Singapore in 1968.
Today, it is a multinational banking and financial services corporation operating in 17 markets and boasting over 250 branches.
