Zurich Logo

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Zurich Logo
Zurich is a Swiss financial-insurance company, which was organized in 1872. Today the Zurich is one of the world’s largest businesses with a perfect reputation. It has operating offices in more than 150 countries across the globe.

Meaning and history

Zurich Logo history


The Zurich logo is minimalist yet stylish and instantly recognizable. It is composed of a wordmark and an emblem, which also serves as the brand’s icon, located above it.
All capital letters of the wordmark are executed in a classic typeface with bold lines and pointed angles. The font is similar to Friz Quadrada. It is simple yet confident and strong.
The Zurich emblem is a solid blue circle with a white “Z” inside. The “Z” boasts a curved and elongated tail, which created a sense of smooth and calm wave and movement.
Zurich Logo
The blue and white color palette of the Zurich logo is a reflection of the company’s power and authority, its values of quality and accountability. The white accents of the logo add lightness and freshness to the company’s visual identity. It looks elegant and modern in its simplicity.
Being one of the most influential corporations in the world, Zurich is positive and progressive, and its logo fully represents it.