Zurich Logo

Zurich logoZurich Logo PNG

Zurich is a Swiss financial-insurance company, which was organized in 1872. Today the Zurich is one of the world’s largest businesses with a perfect reputation. It has operating offices in more than 150 countries across the globe.

Meaning and history

Zurich Logo history

Zurich Financial Services Group, or simply Zurich, provides financial solutions in the field of insurance services. The Group is managed from its headquarters in Zurich, Switzerland. Founded in 1872, the group has a global network of divisions and offices in North America, Europe, Asia-Pacific, Latin America, and other markets. Its approximately 60,000 employees serve clients in more than 170 countries.

Like everything Swiss, Zurich Insurance is a representation of stability and quality. The largest European and one of the world’s largest companies in the insurance and financial segment, today is as strong as it has always been.

What is Zurich?
Zurich is the name of one of the world’s largest financial and insurance companies, which was established in Switzerland in 1872. Today the company operates across the globe, serving millions of international clients. Zurich has offices in more than 150 countries worldwide.

1900s – 1997

Zurich Logo 1900s


At its core, the original logo was pretty similar to the current one. They shared the same structure: a circle housing a stylized “Z” and the name of the brand below.
The old logo must have looked almost futuristic for its era, with its simple sans serif typeface and comparatively laconic emblem without all kinds of curls and patterns popular in that era.
And yet, in comparison with the current one, it has several “noisy” nuances and isn’t as sleek. The letter “Z” is angular and looks too flat to echo the shape of the type. Also, the longer version of the brand’s name made the design more cluttered.

1997 – Today

Zurich logo

The Zurich logo is minimalist yet stylish and instantly recognizable. It is composed of a wordmark and an emblem, which also serves as the brand’s icon, located above it.

All capital letters of the wordmark are executed in a classic typeface with bold lines and pointed angles. The font is similar to Friz Quadrada. It is simple yet confident and strong.

The Zurich emblem is a solid blue circle with a white “Z” inside. The “Z” boasts a curved and elongated tail, which created a sense of smooth and calm wave and movement.

Zurich Logo

The blue and white color palette of the Zurich logo is a reflection of the company’s power and authority, its values of quality and accountability. The white accents of the logo add lightness and freshness to the company’s visual identity. It looks elegant and modern in its simplicity.

Being one of the most influential corporations in the world, Zurich is positive and progressive, and its logo fully represents it.

Font and Color

The bold and sleek uppercase lettering from the primary Zurich logo is set in a very elegant and slightly old-school serif typeface with thick smooth bars of the letters. The closest fonts to the one, used in this insignia, are, probably, Quadrat Serial, or Winsel Extended Medium with some minor modifications of the characters’ contours.

As for the color palette of the Zurich visual identity, it is based on a deep and chic shade of blue. The color looks very expensive and elegant, creating a professional and sophisticated image, which evokes a sense of reliability and expertise, showing the company as a stable and confident one.

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