Erste Bank Logo

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Erste Bank Logo
The Erste Bank logo nicknamed the “savings bank S” has gone through at least four modifications so far. In addition to it, the bank has also used a bee emblem.

Meaning and history

Looking at the primary logo, you may wonder what the red symbol on it means. The design features the “S” glyph in the form of a savings box. The red circle above symbolizes a coin.
The roots of the emblem go to a 1938 design by the Viennese poster artist Lois Gaigg. It was used by quite a few savings banks in Germany. It looked pretty much like the current emblem of Erste Bank but there was a stylized nozzle for inserting money. In fact, in the original Erste Bank logo, the nozzle was also present. Here, the “saving banks S” was placed inside a hexagon.
In 1971, the designer Otl Aicher redrew the symbol. He removed the nozzle and colored the letter bright red. By the way, around this time, many saving banks in Austria also adopted this symbol.
While the overall style of the “S” has remained the same, it has gone through another facelift more recently.
Logo Erste Bank


In 1997, the company went public, while its collaboration with other savings banks in Austria grew closer. This was one of the reasons why they decided to choose the “S” as their shared symbol. Now, it has the status of the official logo of the entire Savings Bank Group.
The wordmark has not remained the same, too. The original bee was replaced by the Roman numeral “1.” It was placed in the middle of the name of the bank. Interestingly, you could also see the red dot similar to the coin in the “S” logo.

Bee emblem

Historically, the Erste Bank logo featured a bee. According to the explanation on the bank’s website, some of the connotations due to which this symbol had been chosen were as follows: “fertilizing, busy, organized, lively.” The explanation mentions that the bee has been known as an emblem of life and growth. It has been used as a logo not only by Erste bank but by other savings banks, too.
While the official logo does not feature the busy insect, it is still used by the company. For instance, you can see it on the gable of its building at Graben 21 in Vienna, as well as on other savings bank buildings in Central Europe.
ERSTE Foundation also uses the bee as the logo for its programs designed for Central and Eastern Europe.
Erste Bank Logo

Font

The type on the Erste Bank logo has gone through updates, too. The older version with the Roman number “1” features an italicized font. Later, the letters were straightened.
The current version showcases a minimalist yet distinctive type. While the structure of the letters is pretty traditional, the shape of the ends of the glyphs adds a unique touch.

Company overview

While Erste Group Bank AG in its modern form was founded in 2008, its roots as the first Austrian savings banks can be traced back to 1819. Today, it is among the best-known financial services providers in Central and Eastern Europe. Its client base consists of over 15 million clients, while the number of branches exceeds 2,650.