Cricket Wireless Logo

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Cricket Wireless Logo
Cricket Wireless is an American brand of a wireless communications provider, which was established in 1999. The company is a part of AT&T Groups and has over 5 thousand locations across the country.

Meaning and history

Cricket Wireless Logo history


The Cricket Wireless visual identity is based on the wordmark and a simple minimalist color accent in it.
The logo, designed by the brand in 2014, features two levels of the wordmark in different sizes. The bold and massive “Cricket” part in the lowercase is executed in a clean and neat sans-serif, where the letters “C” and “E” have perfect circular shapes.
The “Wireless” part is placed under the “Cricket” and written in smaller and thinner lettering using the same font.
The strict and traditional monochrome palette of the Cricket logo is diluted with a bright groin diagonal of the letter “K”. Symbolizing progress and innovations, the signature brand’s “K” is also used as the company’s icon.
Cricket Wireless Logo
The Cricket mobile app icon is composed of a green square with rounded angles and a bold black “K” with a white diagonal bar.
The color palette of the Cricket logo creates a sense of energy and balance, while the shapes and lines of the wordmark show a professional and reliable brand.