Craftsman Logo

 

Craftsman Logo

One of the most popular brands of tools, lawn and garden equipment, Craftsman has always built its logo around the wordmark and refused of additional imagery.

Craftsman logo meaning and history

Craftsman logo history

During its early years, the Craftsman brand used a black ellipse logo with a red border. The name of the company in red and the word “Tools” were placed inside the ellipse.

There was no need for such an explanation in the second logo, which was used from the 1930s to the 1960s. The yellow box contained the word “Craftsman” in red capitals. The same font, with minor modifications, is used on the logo even now. In the 1960s–1970s, a white logotype with red letters and a thick black border was adopted.

Current symbol Craftsman

Craftsman symbol

Around the same time as the yellow box logo was adopted, the company developed one more version of the emblem, which is still in use. It features white letters in a red rectangle with the black border.

Alternative emblem Craftsman

Craftsman emblem

Large stick tools and store signs feature an icon with the letter “C” enclosed in a shield.

Font of the Craftsman logo

The bold custom font seen on the Craftsman logo belongs to the sans serif family.