Coleman Logo

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Coleman LogoColeman Logo PNG

Coleman is an American brand of activity clothing and equipment, which was established in 1900 in Chicago. Today the company operates across the country and is specialized in the production and distribution of camping items. The brand sells its products not only through its physical stores but also via the website.

Meaning and history

The visual identity of the American outdoor activities equipment and clothing distributor is bright and memorable. Composed of a modest badge with a wordmark and a delicate emblem, its logo looks professional and strong.
The Coleman logo is a rounded red parallelogram in a white outline with a thin shadow, which adds some Wilbur and makes the badge look three-dimensional. Inside the plate, there is an underlined lettering in an italicized sans-serif typeface and a rounded emblem on its right.
Coleman Logo


The emblem is composed of a white vertical oval with a red stylized lighter inside. It looks warm and reflects the purpose of the brand and the assortment of its products.
Another bright detail of the logo is a thick white underline, which starts under the letter “C” and merges into the badge’s outline.
The red and white color palette of the Coleman logo is a reflection of passion, and energy, where white accents add a sense of safety and trustworthiness. The simplicity of the badge shows the brand as the one with a fundamental and professional approach, and also represents its value system with their customers in the center.