Coldwell Banker Logo

Coldwell Banker logoColdwell Banker Logo PNG

Thanks to the careful choice of the colors and the font, the rectangular Coldwell Banker logo represents what the company stands for.

One of the oldest real estate franchises in America Coldwell Banker Real Estate LLC has a wordmark-based logo. The only wordmark in it is the company’s name. As its numerous offices work in 49 countries and territories, it is a must for the company to have its clients remember the brand’s name.

Meaning and history

1974 – 1980

Coldwell Banker Logo 1974

The initial logo for Coldwell Banker was introduced in 1974 and boasted a strict and modest composition of a logotype and a lightweight yet strong emblem placed on its left. The black lettering was executed in an ExtraBold sans-serif typeface with its massive letters placed close to each other, and their contours touching. As for the emblem, it was a stylized outlined “CB” monogram with square cuts of the letters.

1980 – 2019

Coldwell Banker Logo 1980
The redesign of 1980 switched the color palette of the company’s logo to blue and white and made the whole insignia confident and modern. The new concept featured a solid blue horizontally placed rectangle with stylized white lettering in the uppercase. The inscription featured a bold sleek sans-serif font and looked unique and modern. The emblem with the monogram from 1974, was placed under the inscription, with two blue letters set in a solid white square.

2019 – Today

Coldwell Banker logo
The Coldwell Banker logo consists of a rectangular field and the wordmark “Coldwell Banker” on it. The wordmark is stacked on two lines. The typeface is custom-designed, which ensures recognition and retention in memory. It is soft to some extent and it speaks about dedication to customer service. There is also a small white square with the intersecting blue letters “C” and “B” to the right of the word “Banker”.
Besides the word “Banker”, there are some other features in the Coldwell Banker logo pointing to the fact that it is a financial emblem. First of all, it is the type of the logo itself. Wordmark logos are a popular choice as they work well in this business.

coldwell banker commercial logo

But the most evident feature is the color palette. Its choice was not accidental. Blue inspires maturity and seriousness, the qualities customers expect from such companies. So, the company makes use of this color to tell clients that they are a reliable and straightforward brand.