Clarins Logo

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Clarins Logo

Established in 1954, Clarins Group is a French company specializing in premium skincare products, cosmetics, and fragrances.

Meaning and history

The minimalist style of the Clarins logo makes it easy-to-reproduce on various surfaces, from tops of the bottles to paper labels.

Logo Clarins

The design features the word “Clarins” in a tradition serif type. The fact that a serif font is used is one of the ways to remind the company’s heritage and long history. The type is slightly flatter than average, although, on the whole, the proportions do not go far beyond the standard.

The word “Paris” is often placed under the name of the brand.