Clarins Logo

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Clarins is a renowned French luxury skincare, cosmetics, and perfume company. Founded in 1954, Clarins is owned by the Courtin-Clarins family. The company specializes in producing high-quality beauty products using natural ingredients and innovative formulations. Clarins operates globally, with a significant presence in Europe, Asia, North America, and the Middle East. The company’s headquarters are located in Paris, France, and it maintains a robust network of retail stores, counters in department stores, and an extensive online presence. Clarins is well-known for its commitment to sustainability, focusing on eco-friendly practices and supporting various environmental initiatives. The company’s product range includes skincare, makeup, and fragrance lines that cater to a diverse clientele seeking effective and luxurious beauty solutions.

Meaning and History

Clarins was founded by Jacques Courtin-Clarins in 1954. His vision was to create a beauty company that emphasized the importance of well-being and the use of natural ingredients. Over the decades, Clarins has achieved significant milestones that have cemented its reputation as a leader in the beauty industry. In the early years, the company focused on developing skincare products that were innovative and effective. One of its first breakthroughs was the launch of the “Body Shaping Cream,” which quickly gained popularity for its ability to firm and tone the skin.

As the company grew, Clarins expanded its product line to include makeup and fragrances, each product maintaining the core philosophy of combining nature and science. The company introduced several iconic products, such as the “Double Serum,” which has become a bestseller due to its advanced anti-aging properties. Clarins also made a name for itself in the spa industry, opening the first Clarins Skin Spa in 1979. These spas offered personalized beauty treatments that utilized Clarins products, further enhancing the brand’s prestige.

Clarins has consistently been at the forefront of environmental and social responsibility. The company has implemented sustainable practices throughout its operations, from sourcing raw materials to manufacturing processes. It supports numerous charitable initiatives and has established the ClarinsMen Environment Award, which recognizes individuals and organizations dedicated to preserving the environment.

Today, Clarins is a globally recognized brand with a strong market presence in over 150 countries. It continues to innovate and lead in the beauty industry, offering products that are not only effective but also environmentally conscious. The company remains privately owned by the Courtin-Clarins family, with Christian Courtin-Clarins serving as the chairman. Under his leadership, Clarins has maintained its commitment to excellence and sustainability, ensuring that the brand remains a favorite among beauty enthusiasts worldwide.

What is Clarins?
Clarins is a prestigious French luxury beauty brand specializing in skincare, makeup, and fragrances. Founded in 1954 by Jacques Courtin-Clarins, the company is renowned for its innovative use of natural ingredients and commitment to sustainability. Clarins products are celebrated for their effectiveness and luxurious quality, making it a favorite among discerning consumers.

1954 – today

Clarins Logo

The initial logotype by Clarins depicts the inscription ‘Clarins Paris’ with two strokes of red depicted as arches below and above. Both words are written in a red serif typeface with capitalized letters. The word ‘Clarins’ is larger, while the part ‘Paris’ only occupied a small strip beneath the former word’s center.