Citizens Bank Logo

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Citizens Bank Logo
Citizens Bank is an American financial company, which provides banking services. It was established in 1828, and today is in the top30 of the USA’s biggest banks.

Meaning and history

The Citizens Bank logo is composed of a wordmark and an emblem, known as the “daisy wheel”, located on its left, or above it, depending on the logo’s placement.
The Bank was acquired by The Royal Bank of Scotland in 1988 and the current corporate logo for both organizations was designed in 2005, based on the RBS symbol from 1969.
The “Daisy Wheel” was created from the piles of coins, which designers arranged into a shape of 4 arrows, which point inside the symbol. The emblem became a reflection of the wealth and interests of the bank’s customers.
Citizens Bank Logo


The Citizens Bank logo uses the same image, but a different color palette. The turquoise-green color of the background shows the company’s energy and fresh approach, while the white of the insignia and wordmark celebrates purity and authority.
The Citizens Bank nameplate is executed in a modern sans-serif font with bold smooth lines and traditional shapes. It is a strong and bright logo, which is instantly recognizable due to the brave use of colors. The emblem is a perfect representation of the bank’s value system and philosophy.