J.P. Morgan Chase Logo

J.P. Morgan Chase LogoJ.P. Morgan Chase Logo PNG

While the logo of JPMorgan Chase & Co. may look simple, it does its job perfectly and fits the type of company to which it belongs.

Meaning and history

J.P. Morgan Chase Logo history

2000 – 2008

J.P. Morgan Chase Logo 2000

When JPMorgan Chase was founded in its current structure in 2000, its brand identity was formed partly out of the brand identities of its predecessors, Chase Manhattan Bank and J.P. Morgan & Co.

To begin with, the name of the new company was formed out of the names of these banks. The octagon emblem for the J.P. Morgan Chase logo was borrowed from the logo of the Chase Manhattan Bank where it was present since 1961. Only the color changed.

The type was a completely new one; it was a clean modern sans.

2008 – Today

J.P. Morgan Chase Logo

At first glance, the updated logo looks even older than its predecessor. The contemporary sans serif typeface was replaced by a classic serif font, one of the types that were more popular in the previous century.

And yet, in the case of the J.P. Morgan logo, this approach appears reasonable. Banks typically prefer to emphasize their traditions (which imply security). While technically speaking, JPMorgan Chase & Co is a rather young company, the logotype is one of the ways to make it seem somewhat “older” (and thus more reliable) in the eyes of the clients.

The word “Co” in the name of the bank seems to work for the same purpose – it is the way people used to call their companies more than a century ago.

Emblem J.P

Company overview

The mergers that formed JPMorgan Chase, an investment bank and financial services holding company, started in 1996. In addition to Chase Manhattan Bank and J.P. Morgan & Co., the company’s main parts were Bank One, Bear Stearns, and Washington Mutual.

In 2018, S&P Global named it the largest bank in the US and the sixth-largest bank in the world by total assets (US$2.687 trillion).