Cacharel Logo

Cacharel LogoCacharel Logo PNG

While the logo of the French brand Cacharel seems to have always looked the same, in fact, this is not the case. Although the overall style has remained unchanged, many details have been refined.

Meaning and history

Cacharel Logo history

The name of this brand translates as “little bird”, and it was not chosen by chance. Jean Bousquet, a talented tailor and creator of the brand, was inspired by a flock of mandarin ducks scattering the waters of a lake not far from his home. It was then that Jacques realized that the word “Cacharel” perfectly describes what he wanted to do.

The founder of the brand, Jean Bousquet, was born into a family of a sewing machine salesman. Perhaps this is what influenced his choice of his future life path. He spent several years in college, where he studied tailoring. Then he worked as a designer for 2 years and then went to conquer Paris.

At the beginning of 1958, Jean Busquet created an atelier, which he called “Cacharel”. The first of his most famous and revolutionary products is a shirt made of crepon. As a rule, before that crepon was used for sewing women’s underwear. Busquet thought that his shirt should attract attention – and he was right. This is how the main direction of the brand emerges – the highest quality and comfortable clothes made of inexpensive materials.

Subsequently, the characteristic style of Cacharel practically did not change. The first Paris collection attracted the interest of fashion critics with its modern view of female beauty and general cheerfulness.

In 1963, one of the products of the brand’s designers was shown on the cover of ELLE magazine, and the company began to gain fame outside of France. Today, Cacharel is a large popular French brand that creates clothing, accessories, shoes, and perfumes. Over the years it has acquired millions of fans all over the world.

1958 – 2021

Cacharel Logo 1958

Cacharel was established in 1962. The French label sells ready-to-wear clothing, fragrances, and accessories known for their youthful and feminine style.

2021 – Today

Cacharel Logo

The redesign of 2021 has changed the iconic fancy inscription into a simple and minimalistic one. The famous curves and bold lines of the lowercase lettering were replaced by clean medium-weight lines with no designer elements. The black lowercase sans-serif “Cacharel” is set on a plain white background above the small title case “Paris” written in the same style.


Currently, the looks of the Cacharel logo slightly varies depending on whether it belongs to the perfume brand or the namesake clothing brand.

The Cacharel perfume logo featured on the brand’s website consists of only the word “Cacharel” in a lowercase typeface. The script plays with the width of the strokes, which varies dramatically within each of the glyphs.

The logo seen on the website of the clothing brand is slightly different. The most obvious difference is that it includes the word “Paris,” which is placed right below “Cacharel.” The writing “Paris” features an utterly unique, playful type where almost all the glyphs have white gaps.

And yet, this is not the only difference between the two versions of the Cacharel logo. If you take a closer look, you will notice several very subtle alterations. For instance, the width and shape of the bottom serifs of the “h” glyph are quite obvious.

Font and color

The inscription from the official Cacharel logo, introduced in 2021, is set in a geometric sans-serif typeface, which looks quite similar to such commercial fonts as Supera Gothic, Goldbill, or YD Yoonche.

As for the color palette of the Cacharel visual identity, it hasn’t changed and is still based on the most traditional for the fashion industry combination of black and white.

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