Bushmaster Logo

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Bushmaster Logo
Bushmaster is an American firearms manufacturing company, which was established in 1973. The company is owned by Remington and is one of the most popular prosecutes and distributors of pistols and rifles in the USA.

Meaning and history

The Bushmaster’s visual identity has been pretty constant throughout the company’s history. Its bright logo is instantly recognizable across the world and is a strong and powerful symbol of one of the world’s most known firearms manufacturers.
The Bushmaster logo is composed of an emblem with the wordmark placed over it. The famous Bushmaster emblem is a red Snake with its head turned right and its mouth opened. It is a symbol of danger and fights spirit. Drawn in red, it also represents the power and energy of the company.
Bushmaster Logo


The Bushmaster wordmark in all capitals is executed in a bold narrowed sans-serif typeface, where all the letters are outlined and placed very close to each other. The “Firearms” tagline is placed under the brand’s name inscription and features a simpler sans-serif with a wide spacing, which adds lightness to the logo.
The red yellow and black color palette of the Bushmaster logo is a reflection of passion and dynamics. It shows the brand’s progressive approach and quality-centered values. The logo represents the company as powerful and confident.