Buffer Logo PNG
Buffer is a public application program released in 2010 by a company with the same name. This product helps users to manage their activity in social media, providing instruments to schedule posts, videos, and photos in all of the main platforms. Buffer also simplifies analyzing of audience behavior in your communities and helps you to engage people in your brand’s activity. The app is available for free on all of the main mobile and computer platforms.
Meaning and history
Buffer is a popular and easy-to-use web application that focuses on social media publishing planning. This program helps you work with content, analyze trends draw conclusions, and, consequently, increase the audience of your social networks and help with monetization.
Bigger was developed back in 2010, in the UK, and since then the application has not lost its popularity, because the developers are constantly updating and improving its functionality, allowing Buffer to remain the number one software in its segment. The program was designed to simplify the process of account management, allowing users to create and publish content through various platforms; and it perfectly fulfills its original purpose.
2010 – 2019
The Buffer brand logotype depicts an emblem and an inscription put on the right side from it. The emblem has a rhomb, placed above two triangular lines. They’re drawn in such a way so they look like three rhombs, two of which are partially blocked. The inscription is the app name, which has a bold sans serif typeface with lowercase letters. The letters themselves have very small gaps in between.
2019 – Today
The redesign of 2019 has kept the recognizability and concept of the Buffer logo but made all elements look more stable and strong. The emblem got slightly larger, matching the height of the first capital letter of the rewritten wordmark. The lettering uses a similar typeface now but has the double “F” sharing one horizontal bar. As for the color palette, it was also changed, and from dark blue it turned to plain black.
Font and color
The Buffer’s brand identity doesn’t have a determined color palette for the logo. Due to the simplicity of the composition in the Buffer logo, it can be drawn in various styles. You can find the pictures with the elements colored white, dark blue or even gradient black and gray. The background can also change its shades according to the situation and color of the inscription.
