Cleveland Browns Logo

browns logo

Cleveland Browns is a professional rugby club from the United States, which was established in 1944 in Ohio. The club, owned by Jimmy and Dee Haslam, can not be called the most successful in American football, but it is well known for changing the head coaches almost once in a year.

Meaning and history

Cleveland Browns have been using an image of a plain helmet for their visual identity since 1970, in order to emphasize their uniqueness and individuality, as they are the only team in the National Football League to not have any logo on their helmets. This is how the absence of visual identity becomes a main feature of the visual identity.
Сleveland Browns Logo history


But it was not always like this. For the first twenty years, the club had a logo with “Brownie Elf” in two interpretations, and in 2015 the Dawn Dog additional logo was designed. But the team stays recognizable as the one with “plain helmets”.

1948 — 1958

The very first logo of Cleveland’s team was created in 1948 and depicted a funny elf in a brown and white outfit, drawn with a rugby ball in his right hand. The color palette was a graphical representation of the club’s name and the elf himself reflected a brave and playful character.

1959 — 1969

In 1959 the Brownie Elf was refined and the color palette was changed to orange and white, in order to show the energy and dynamics of the team. The contours of the image were modernized and made thicker, the ball was moved to the left hand, as well as the elf’s head was now slightly turned to the left. The symbol stayed with the team for another ten years.

1970 — 1985

The first plain helmet logo was designed in 1970. It was a simple image, depicting the red helmet in profile. With a white small grille. It was a minimalist yet pretty detailed drawing, which reflected the main specialty of the team and its signature absence of images on their helmets. The red and white color combination symbolizes the passion and energy of the club and their willingness to win.

1986 — 1991

The logo was redesigned in 1986. The helmet was now colored orange and placed in a 3/4 turn. The grille on the new logo was more massive and executed in white and gray in order to add volume and make the drawing more realistic. Orange is the signature color of the team, it symbolizes happiness, activity and a positive approach to everything, including the game.

1992 — 2005

In 1992 the helmet was refined again, the grille was now all white, with some light gray shades, but the contrast was brighter, that on the previous version. The white protection was added to the back of the helmet, and the shapes became more delicate and better executed.

2006 — 2014

In 2006 the color palette changes from orange and white to orange and gray. No other changes were made. Gray is a symbol of solidness and stability, it represents the professionalism and fundamental approach, as well as the seriousness of the team and its intentions to develop and win.

2015 — Today

The current version of the rugby club’s visual identity was designed in 2015. It repeats the two previous logos but has a modified color palette. The orange today is brighter, almost red, while the grille became black and gained thinner and more elegant lines. The red and black color palette of the Cleveland Browns’ logo is replicated in their additional emblem — a Dawn Pound, which is a dog’s face in black contours, placed on a red background. The picture reflects the fighting spirit of the team, their decisive attitude and a will to win.
cleveland browns logo