Brandt is a French manufacturer of home equipment. It was founded in 1924 by Edgar Brandt as a part of Hotchkiss-Brandt and merged with Thomson in 1966. The brand was acquired by the Algerian conglomerate Cevital in 2014.
Meaning and history
The Brandt logo is simple and elegant. The wordmark italicized bold lettering look perfect in calm red color and is complimented by a black modest tagline “Bien aujourd’hui, bien demain.” (“Good today, good tomorrow” in French).
The red and black colors on a white background is a traditional palette and with the smooth typeface of the wordmark and classic-shaped letters of the tagline it looks sophisticated.
Red color is a symbol of warmth and home comfort, and the Brandt brand does everything for its consumers to bring comfort in their homes.