Grundig Logo

Grundig logoGrundig Logo PNG

Grundig is the name of the electronic home appliances brand, which was established in 1945 in Germany and today is owned by the Turkish Arcelik corporation. Named after its founder, Max Grundig, the brand offers a wide range of consumer electronic goods but is best known for its TVs.

Meaning and history

Grundig logo

Like a truly German brand, Grundig prefers stability and confidence, and it can be seen not only in the high quality of its products but also in its visual identity, which hasn’t been changed for years and brilliantly reflects the values and character of the company.

The official Grundig logo is an uppercase inscription in a bold modern sans-serif typeface, which looks pretty similar to such fonts as FF Signa Pro Extended Black and Francker Paneuropean Extra Bold, but with contours extended and some lines modified.

The inscription looks solid and stable, which reflects the character of the company and its values of green quality and customers’ satisfaction.

The color palette of the brand’s visual identity only elevated the sense of reliability and confidence, as the combination of calm intense blue and white is the commonly known symbol of protection, responsibility, and quality.

Though the Grundig logo is more often executed in blue and placed on a white background, sometimes it is used in a reverse color scheme, and for some lines of the company’s products, the logo can be executed in monochrome or in a very fancy and stylish terracotta and white palette, which looks unusual and makes the brand stand out in the list of its competitors.