BenQ Logo

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BenQ Logo
BenQ is a Taiwanese brand of computer and electronic device manufacturer, which was founded in 2001 by Acer. Today the company is one of the world’s leaders in production of digital projectors and monitors.

Meaning and history

The BenQ logo is colorful and memorable. It is friendly, modern and fresh and is a great example of using bright colors in the visual identity design.
The logo is composed of a wordmark, placed on a bean-shaped background. The lettering in all-caps looks distinct and stylish, dues to the white color of the font and intense purple of the background.
Loog BenQ


BenQ used a bold custom typeface for its nameplate, which makes the logo strong and remarkable with its clear co disentangle lines.
The unique color scheme of the logo shows the brand as imaginative and creative. Purple evoke a sense of luxury and magic, while white adds purity and professionalism to the brand’s characteristics.
The unusual shape of the BenQ logo adds vitality and fluency to the logo, makes it stand out and evokes the brand’s value of design and beauty.