Boston Scientific Logo PNG
As a world leader in the development of innovative technologies for many years, Boston Scientific has been using advanced scientific achievements to create a wide range of high-quality medical equipment and consumables, including those for diagnostic and operative endoscopy.
Meaning and history
A global medical technology company, named Boston Scientific, was founded in 1979 in Marlborough, Massachusetts. Over the years, the company has become a leader in the field of medical devices, particularly in minimally invasive procedures. With a mission to improve patient care and enhance healthcare outcomes, Boston Scientific provides a wide range of products used by clinicians in areas such as cardiology, urology, endoscopy, neuromodulation, and more.
Today, Boston Scientific is recognized as one of the most influential companies in the medtech industry, consistently driving forward advancements in patient care through innovation, research, and collaboration with healthcare professionals. Its products and solutions are used in over 130 countries, impacting millions of lives and shaping the future of healthcare.
The company’s expertise lies in designing minimally invasive technologies that reduce patient recovery time and improve the quality of care. These devices include stents, catheters, pacemakers, and implantable defibrillators, which help treat complex cardiovascular conditions like heart disease and peripheral artery disease. Boston Scientific’s focus on less invasive treatments has revolutionized how certain medical procedures are performed, making them safer and more efficient for both doctors and patients.
Boston Scientific is primarily known for the development of the Taxus Stent, which is used to open blocked arteries. With the full acquisition of Cameron Health in June 2012, the company also became known for the Invasive Implantable Cardioverter Defibrillator (ICD), which is also referred to as the Subcutaneous Implantable EMBLEM Defibrillator (S-ICD).
In 2016, Boston Scientific acquired the technology of Galil Medical LTD and became a global leader in minimally invasive cryoablation (“cryotherapy” or “cryosurgery”) devices.
What is Boston Scientific?
Boston Scientific is the name of a global leader in the development, manufacture, and sale of medical devices and consumables, with more than 25,000 employees and offices in more than 130 countries around the world. The company’s portfolio includes more than 13,000 products, used in interventional medicine, including interventional radiology, interventional cardiology, peripheral interventions, cardiac surgery, vascular surgery, endoscopy, oncology, urology, gynecology, and others.
In terms of visual identity, Boston Scientific is incredibly sophisticated and chic. The elegant two-leveled lettering doesn’t need any additional elements to create an image full of confidence and excellence.
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The Boston Scientific logo is executed in a smooth shade of blue and features a two-leveled title case inscription written against a transparent background. The main thing about this laconic badge is the typeface and the absence of the fonts above the “I”s, which only add to the minimalism and excellence of the idea.
However, for the web icon, the company uses a slightly different strategy. Even though the color palette remains the same, blue and white, the BSC abbreviation of a solid blue square is executed in a medium-weight distinctive sans-serif font, which looks more progressive and strong.
Font and color
The elegant title case lettering from the primary Boston Scientific logo is set in a sleek medium-weight serif typeface, which looks pretty similar to such commercial fonts as Parmareg, Bodoni Classic Ad, or Foria, with just minor modifications of the contours.
As for the color palette of the Boston Scientific visual identity, it is based on the combination of blue and white, the one, most often chosen by the companies, connected to healthcare and technologies. Blue here is a symbol of reliability and security, while white stands for transparency and professionalism.
