Becherovka Logo

Becherovka Logo
Becherovka is a Czech brand of herbal liqueur, produced in Karlovy Vary by the Jan Becher Company and founded in 1807. The brand is owned by Pernod Ricard Group.

Meaning and history

Becherovka Logo


Famous for its peculiar and unique taste and particularly popular during the cold winter months, Becherovka is also hailed for its medicinal properties and is used to smooth digestion problems.
The Becherovka logo resembles a medical label – a yellow rectangle framed in black with blue lines on its top and bottom.
The upper line is where the brand’s name is written, in its strict white serif. As for the second logo element – the Jan Becher’s signature – it’s on the bottom blue line, executed in silver and has a red round emblem with 1807, a year of its establishment.
Before the brand’s redesign the red icon had a JP monogram on it. Now it’s located in the middle of the label, on a yellow background.