The logo of Banco de Bilbao Vizcaya Argentaria has gone through around five updates during its long history.

Meaning and history

BBVA Logo history

1857 – 1981

BBVA Logo 1857

The company’s roots can be traced as far back as to 1857 when Banco de Bilbao was created. It was an issuing and discount bank.

The majority of the original BBVA logo was occupied by the lettering “Banco de Bilbao” in black. It featured a very refined type. While the serifs were present, they looked artistic, rather like a decorative element than a functional one.

Above the wordmark, an ellipse housing the letters “BB” could be seen. The glyphs were bolder than in the wordmark and were stuck to each other.

1981 – 1988

BBVA Logo 1981

The ellipse moved down. It now stood to the left of the wordmark. Also, the glyphs inside the ellipse grew larger in comparison with the name of the company. The blue background appeared behind the writing “Banco de Bilbao,” while the filling inside the ellipse remained white.


BBVA Logo 1988

Banco de Bilbao merged with Banco de Vizcaya. The brand identities also merged, in a way. The new entity adopted the name BBV.

While the logo went through a complete overhaul, it preserved the color scheme of its predecessor: there were white letters inside a dark blue rectangle. Even the shade of blue (rich, purplish) seems to have remained unchanged.

The type, though, now looked more modern – it was a minimalist sans serif (Futura Condensed). The logo read “Bilbao Vizcaya.BBV.”

1989 – 2000

BBVA Logo 1989

This version was used for only a year before it was updated.

The new design was dominated by a square housing the abbreviation “BBV” in an artistic sans and four stars. Below, you could see the full name of the bank in the same type.

The shade of blue grew lighter. In the old logos, it was the night sky, while the new version was the sky at dawn.

2000 – 2019

BBVA Logo 2000

The following important event in the bank’s history was the merger with Argentaria. It resulted in another update of the visual brand identity.

The logo grew simpler and more effective. Now, there was nothing but the abbreviation “BBVA” in blue. While the type was inspired by the previous one, there was now a little more air.

2019 – Present


Having preserved the structure of its predecessor, the current logo has introduced utterly different typography. The most distinctive part is the combination “VA.” The “A” has lost its horizontal bar, which made it look like a “V” turned upside down. Now, the logo consists of two pairs of identical letters, “BB” and “VV.”

Also, the designers have moved the letter “A” above the line, which has added some motion (the “A” and “V” are now like arrows pointing in two different directions).



The type featured in the BBVA logo has been drawn specifically for the bank.

Company overview

Banco Bilbao Vizcaya Argentaria, S.A. is a financial services corporation headquartered in Madrid and Bilbao, Spain. It operates primarily in Spain, South America, North America, Turkey, and Romania, although the total number of countries where it is presented is over 30.

Back in 2018, BBVA was Spain’s second-largest financial institution by volume of assets.